Sporting Apparel
Toulon converts Hungaria partnership
French sportswear and equipment brand Hungaria has entered into a partnership with Top 14 rugby union club Toulon.
NZRL secures extension with kit partner
Sportswear manufacturer BLK has signed a four-year extension to its partnership with the New Zealand Rugby League governing body.
Handball Bundesliga club nets new kit partner
Swedish sportswear company Salming Sports has been named the new kit supplier of German Handball Bundesliga team TBV Lemgo.
Yonex extends support of BWF season finale
Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.
IPC signs apparel deal with Chinese firm
The International Paralympic Committee has entered into a partnership with 361°, under which the Chinese sportswear company will provide uniforms and products to the IPC’s governing board, VIPs and staff members during this summer’s Paralympic Games in Rio de Janeiro, Brazil.
Skechers steps up with Ironman European Tour deal
The Skechers Performance division of US footwear brand Skechers has agreed a deal to become an official sponsor of the 2016 Ironman European Tour triathlon series.
Under Armour follows NASL deal with Cosmos partnership
US sportswear and equipment manufacturer Under Armour has entered into a multi-year kit partnership with North American Soccer League franchise the New York Cosmos.
Adidas rejects speculation over IAAF partnership
Sportswear giant Adidas has denied reports that it is seeking to end its partnership with the International Association of Athletics Federation (IAAF) almost four years early.
Adidas returns to back NBB All-Star Game
Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.
Puma extends with Super Rugby’s Bulls
German sportswear giant Puma has extended its kit partnership with South African rugby union team the Blue Bulls and its affiliated Super Rugby franchise, the Bulls.
RFU partners scrum down for World U20 Championship
The Rugby Football Union, the governing body of English rugby union, has announced that two of its partners – health insurance provider Vitality and sportswear company Canterbury – will sponsor the 2016 World Rugby U20 Championship.
Scottish Rugby converts Macron extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with Italian sportswear company Macron.
Under Armour pens University of South Carolina extension
US sportswear manufacturer Under Armour has signed a long-term extension to its partnership with the University of South Carolina.
Tulsa University switches from Nike to Adidas
Adidas has agreed a long-term deal to replace rival sportswear company Nike as the exclusive apparel partner of the University of Tulsa in the US.
Botafogo gears up for Serie A return with Topper deal
Campeonato Brasileiro Serie A football club Botafogo has named Brazilian sportswear brand Topper as its new kit partner.
Kappa extends backing of French basketball showpiece
Italian sportswear company Kappa has agreed a deal with the French Basketball League (LNB) to extend its partnership with the organisation's Leaders Cup Knockout competition.
Haas F1 gears up for Formula One debut with Alpinestars
Haas F1 has signed a partnership with protective apparel manufacturer Alpinestars ahead of the team’s entry into the Formula One motor racing championship this season.
EJU extends with Green Hill, adds three more partners
The European Judo Union has extended its long-standing partnership with combat sports clothing and equipment manufacturer Green Hill.