Sporting Apparel
EHF signs wide-ranging partnership with Swedish sportswear firm
The European Handball Federation has agreed a four-year supplier partnership with Swedish sportswear company Salming Sports.
Milan Marathon signs up EA7 as new title sponsor
EA7 Emporio Armani, the sportswear brand of Italian fashion house Armani, has agreed to become the title sponsor of the 2017 Milan Marathon.
IPC Athletics lands Asics partnership for road to Tokyo 2020
IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.
Movistar rides on with kit partner
UCI WorldTour cycling outfit Team Movistar has extended its kit partnership with Scottish clothing brand Endura.
NRL hails landmark partnership with sportswear brand
Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.
Macron to title sponsor Italian basketball’s Supercoppa
Italian sportswear manufacturer Macron has signed on as the title sponsor of this year’s Supercoppa, an annual domestic basketball event.
FISU teams up with Chinese sportswear company
The International University Sports Federation (FISU) has agreed a partnership with Chinese sportswear firm Qiaodan Sports.
England Netball takes steps with new footwear partner
Japanese sports equipment and sportswear company Mizuno has entered into a partnership with England Netball.
Adidas extends backing of resurgent Welsh national team
The Football Association of Wales has extended its kit partnership with German sportswear giant Adidas.
Stirling Sports scores New Zealand Premiership title rights
New Zealand-based sportswear company Stirling Sports has taken on naming rights to the top tier of club football in the country, the Premiership.
THW Kiel extends kit partnership with Adidas
German sportswear giant Adidas has extended its long-term partnership with THW Kiel, which plays in the country’s Handball Bundesliga top-tier domestic club competition.
Cap fits for Buffalo Bills stadium naming rights partner
The Buffalo Bills NFL American football franchise has struck a stadium naming rights agreement with New Era Cap Company.
German Olympic Committee extends Adidas deal
The German Olympic Committee (DOSB) has extended its long-running partnership with sportswear giant Adidas.
UCI rides on with Santini
The International Cycling Union (UCI) has signed a four-year extension to its long-running partnership with Italian sportswear manufacturer Santini.
Shakhtar Donetsk extends Nike kit deal
Ukrainian Premier League football club Shakhtar Donetsk has extended its kit partnership with US sportswear giant Nike.
Cape Town City signs Umbro deal ahead of PSL debut
Newly-formed South African Premier Soccer League club Cape Town City has signed a kit deal with UK sportswear manufacturer Umbro.
Puma picks up partnership with South African PSL champion
Sportswear company Puma has signed a long-term partnership with South African Premier Soccer League champion Mamelodi Sundowns.
Puma adds to Caribbean athletics portfolio with Barbados deal
German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.