Retail
Dubai Duty Free enhances backing of Ascot Racecourse
Airport retailer Dubai Duty Free has become an official sponsor of the UK’s Ascot Racecourse for the first time with annual benefits headlined by continued title sponsorship of the Shergar Cup for a further three years until at least 2016.
WHSmith teams up with IPL’s SunRisers Hyderabad
UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.
Intersport nets title spot for badminton’s European Championships
Badminton Europe has secured sporting goods company Intersport as the title partner for its forthcoming 2014 European Championships in Kazan, Russia.
Delhi Daredevils pouch new partners ahead of IPL 7
Target strikes deal with MLB
US department store chain Target has reached an agreement to become an official sponsor of Major League Baseball.
Sporting KC finds value with Price Chopper deal
Major League Soccer team Sporting Kansas City has reached a deal to make US supermarket chain Price Chopper a founding level sponsor.
Jumbo enhances Tour de Suisse sponsorship
Home improvement retail chain Jumbo has secured a deal with IMG Schweiz, the Swiss subsidiary of the IMG agency, for the final jersey sponsorship package at this year’s Tour de Suisse UCI WorldTour cycling event.
Super Rugby’s Crusaders bag new partner
New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.
Glasgow 2014 shops for John Lewis partnership
UK department store chain John Lewis has been named as the official department store provider of the Glasgow 2014 Commonwealth Games.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.
British and German athletics federations diverge on sponsorship impact of hosting major events
British Athletics, the UK governing body for athletics, and its German counterpart, the Deutscher Leichtathletik-Verband (DLV), have given mixed responses to the question of whether hosting upcoming World and European Championships have helped generate increased sponsorship revenue.
Wolfsburg to replace Adidas with Kappa
German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.
Ralph Lauren to outfit US Ryder Cup team
US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.
Dubai Duty Free tees off extension with Desert Classic
Airport retailer Dubai Duty Free has signed a deal with the Golf in Dubai organisation to extend its status as a patron of the Dubai Desert Classic European Tour event for another three years.
Sainsbury’s bags four-year deal with British Athletics
UK supermarket chain Sainsbury’s has extended its co-operation with British Athletics under a new four-year deal.
Motorpoint renews British Supersport Championship deal
UK car supermarket chain Motorpoint has extended its title sponsorship of the British Supersport Championship motorcycling series for the 2014 season.
Foot Locker strengthens ties with NBA
Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.
Four Hills Tournament lifted by Intersport’s return
Sports retailer Intersport has agreed a deal to become the main sponsor of the 2013-14 Vierschanzentournee ski jumping series.