Retail
Australian Olympic Committee bags Woolworths deal for Rio 2016
Supermarket chain Woolworths has reached a deal to serve as an official partner of the Australian team at the Rio 2016 Olympic Games.
Martin’s bags UCI Road World Championships spot
Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.
West Indies bag Indian sponsor for World Cup campaign
Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.
National Car Rental drives on with PGA of America
US car hire company National Car Rental has secured a five-year extension, from 2015 to 2019, to its commercial agreement with golf’s PGA of America.
Morrisons lands title sponsorship of Great Run series
UK supermarket chain Morrisons has struck a deal to become the new title sponsor of the Great Run mass participation running series.
Aeroplan pledges loyalty to Toronto 2015
Organisers of the Toronto 2015 Pan American and Parapan American Games multi-sport event have agreed a commercial partnership with loyalty management brand Aeroplan.
BOA rests up with DFS ahead of Rio 2016
Furniture manufacturer and retailer DFS has become the official homeware partner of the British Olympic Association in a deal running through to the 2016 summer Olympic Games in Rio de Janeiro.
Harvey Norman on-side for NRL All Stars renewal
Home goods retailer Harvey Norman has signed a three-year extension to its title sponsorship of the National Rugby League’s All Stars match.
PDC extends Cash Converters deal
The Professional Darts Corporation (PDC) has renewed a sponsorship deal with pre-owned goods retailer Cash Converters.
German success key to Four Hills fortunes
The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.
AC Milan teams up with Lawson
Japanese convenience store chain Lawson has signed up as a sponsor of Italian Serie A football club AC Milan.
Eurospin sees value in Giro d’Italia partnership
Italian discount retail store chain Eurospin has signed a multi-year deal to sponsor the white jersey in cycling race the Giro d’Italia.
Expert Handels stays on-side with Bundesliga’s Hannover
Electrical goods retailer Expert Handels has signed a two-year extension to its partnership with German Bundesliga football club Hannover 96.
Sports Authority deal sets first for Mountain West Conference
The Mountain West Conference US collegiate athletics organisation has agreed a deal for sporting goods retailer Sports Authority to become the first-ever title sponsor of its annual post-season American football championship game.
Europcar to withdraw backing of World Tour team
Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.
Conad backs Zebre Rugby for Challenge Cup campaign
Italian rugby union team Zebre Rugby has reached an expanded sponsorship deal to make retail store brand Conad its shirt sponsor in European competitions.
Eluxe touches down with Grey Cup deal
Global online retailer Eluxe has entered into a partnership with the Canadian Football League ahead of the American football competition’s Grey Cup showpiece game.
Dutch cycling team confirms Lotto NL rebrand
UCI World Tour cycling squad Team Belkin has confirmed it will be renamed Team Lotto NL under its new sponsorship deals with the Dutch national lottery and retail company BrandLoyalty.