The Professional Darts Corporation (PDC) has renewed a sponsorship deal with pre-owned goods retailer Cash Converters.
The renewal will run for two years, from 2015 to 2016.
Under the agreement, Cash Converters branding will appear at all events on the PDC’s calendar, and the company will serve as the title sponsor of the body’s Players Championship Finals.
As previously a sponsor of the World Cup of Darts, Cash Converters will become the longest-standing sponsor in darts following the new deal, according to the PDC.
The deal was brokered by sports marketing consultancy SportQuake.