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Latest Analysis
Player power threatens clubs’ ability to maximise sponsorship income – report
Carlos Cantó, chief executive of boutique consultancy SPSG Consulting, has warned that clubs risk losing out on sponsorship revenue because their players have become competitors in content generation.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Eir renews Gaelic football deal, rivals in rugby and soccer
Irish telecommunications operator Eir has extended its top-tier Senior Football Sponsor agreement with the Gaelic Athletic Association’s Football All-Ireland Championship for five years until 2020.
Liberty Insurance showcases its hurling and camogie sponsorship at the ESA Excellence Awards
Liberty Mutual Insurance won the Business to Consumer Award at the ESA Excellence Awards in January for its sponsorship of Gaelic sports, hurling and camogie.
Bord Gáis Energy maintains hurling commitment with GAA extension
Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.
Liberty extends backing of Camogie Championships
Ireland’s Camogie Association women’s Gaelic sports organisation has extended its sponsorship deal with global insurance firm Liberty Insurance.
AIB extends long-running GAA deal
The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.
Galway GAA renews with main sponsor
Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.
Player power threatens clubs’ ability to maximise sponsorship income – report
Carlos Cantó, chief executive of boutique consultancy SPSG Consulting, has warned that clubs risk losing out on sponsorship revenue because their players have become competitors in content generation.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.