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Canon snaps extension to Rugby World Cup partnership

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.

Canon sponsored the 2015 tournament in England and has opted to renew its partnership with World Rugby, the sport’s global governing body.

As an official sponsor, Canon will provide all print and copying solutions for tournament organisers, and will work with World Rugby to deliver a range of image-related initiatives to enhance the fan experience during the tournament.

The Canon Professional Services team will be on hand during the World Cup to share their imaging expertise and provide assistance for professional photographers. The team of technicians will provide photographers with essential maintenance services, equipment loans and help with minor repairs.

Canon is already a supporter of rugby in Japan through the Top League, the highest level of club competition in the country.

World Rugby chairman Bill Beaumont said: “Canon is an important supporter of rugby in Japan, an innovator in its field and a perfect match for our premier event. This exciting relationship underscores the significant global appeal of the first Rugby World Cup in Asia and we look forward to working in partnership with Canon to extend the reach and impact of the sport in Japan, across Asia and around the globe.”