Personal Care & Fragrances

Basketball

Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.

Golf

Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.

Table Tennis

Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.

Football

Australian A-League top-tier football club Sydney FC has renewed a deal with corporate partner De Lorenzo Haircare.

Baseball

Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.

Athletics

The German Athletics Federation (DLV) has agreed a new deal to make healthcare brand Tetesept one of its two top-tier partners.

Rugby Union

World Rugby has signed Unilever’s leading male skincare brand, Dove Men+Care, as the official male grooming supplier of its 2015 World Cup national team tournament.

Football

English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.

Cycling

German shampoo manufacturer Alpecin has expanded its presence in cycling by becoming an official co-partner of the Tour de Suisse.

Cricket

Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.

Baseball

Skincare products company Blue Lizard Australian Suncreen has entered into partnerships with MLB baseball teams the Chicago Cubs and the New York Yankees.

Football

Cosmetics and beauty products supplier Camurati has agreed to become a premium sponsor of Italian Serie A football team Torino.

Cricket

Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.

Football

Liverpool has signed up skincare brand Nivea Men as the English Premier League club’s official men’s grooming partner.

Football

Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.

Motorsport

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Football

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Football

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.