Barcelona enters Brazilian market with Baruel deal

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.

Terms of the deal brokered today (Friday) by the Traffic Sports agency were not disclosed, but Baruel will become an official partner of the club.

The company has acquired extensive image, marketing, merchandising and media rights and will be able to use Barcelona’s name, logo, images and videos in promotional campaigns in Brazil.

In addition, the agreement comprises certain hospitality rights at Barcelona’s Nou Camp stadium, as well as Baruel’s right to produce and distribute co-branded merchandise.