Information Technology
SAS UK & Ireland: British Rowing deal opens up opportunities
Business analytics software firm SAS’s sponsorship of British Rowing and the elite GB Rowing team could be the first of many tie-ups with sporting organisations, Mark Wilkinson, managing director of SAS UK and Ireland told Sports Sponsorship Insider.
Atos logs on for SEA Games role
International IT services company Atos has agreed a deal to become a partner of the Singapore 2015 Southeast Asian Games.
Vology pitches in with Tampa Bay Rays deal
Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.
Chennai Super Kings connect with UST Global
US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
MLB’s Blue Jays unveil Acer partnership
Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.
MicroMega makes first sporting move with Super Rugby’s Sharks
South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Xerox returns as Golden Lions title sponsor
South African rugby union team Golden Lions has announced a three-year deal to make document solutions company Xerox its new title sponsor for the domestic Currie Cup tournament.
Honda signing leads to Fujitsu deal for AC Milan
Italian Serie A football club AC Milan has agreed a three-year partnership with Japanese IT equipment and services company Fujitsu.
IOC keys in to Atos extension
The International Olympic Committee has secured its second top-tier partnership extension in the space of a week, with French IT services company Atos renewing its deal through to 2020.
Toronto 2015 signs up Atos as latest premier partner
Information technology services company Atos has reached an agreement to become the fourth premier partner of Toronto’s staging of the 2015 Pan American/Parapan Games multi-sport event.
Force India and Caterham sign contracts ahead of new F1 season
NFL seeks to boost game day experience with Extreme Networks
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
NFL’s 49ers put Intel inside Levi’s Stadium
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.
Barcelona unveils “pioneering” Intel partnership
Spanish Liga football club Barcelona today unveiled its global sponsorship deal with US computing giant Intel, with president Sandro Rosell stating it will be a “pioneering” partnership in the field of sports marketing.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
Barcelona brings Intel inside with global deal
Spanish Liga football club Barcelona has agreed a global sponsorship deal with American IT company Intel.
Atos connects with IOC for 10-year service extension
French IT company Atos has signed a deal to extend its status as the IT services partner for the Olympic Games until 2024, according to the Reuters news agency.