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Latest Analysis
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Aldi: BOA deal highlights relevance to British customers
In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…
Chapel Down backs growth strategy with Boat Race deal
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
Mizuno ups sponsorship stake in British Rowing
Japanese sporting goods brand Mizuno will title sponsor this December’s 2018 British Rowing Indoor Championships in London.
Spar builds on European Championships association
Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.
British Rowing extends SAS partnership
Global analytics company SAS has signed a three-year extension to its partnership with British Rowing.
Mizuno adds Boat Race to rowing portfolio
Japanese sportswear and equipment company Mizuno has been named as the official performance apparel partner of the Boat Race, the annual rowing race between the English universities of Oxford and Cambridge.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Liverpool takes a chance on Nike in search of sales growth
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.