Information Technology
Trend Micro secures Women’s World Cup deal
Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.
Infor teams up with Super Rugby’s Crusaders
US software company Infor has agreed a partnership with New Zealand Super Rugby franchise the Crusaders.
Garmin takes off with Red Bull Air Race
GPS technology firm Garmin has announced a sponsorship deal for the forthcoming 2015 Red Bull Air Race World Championship.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Lotus gets technical with new partner
Formula One motor racing team Lotus has agreed a new sponsorship deal with technology company Capriza.
NEC extends with Wheelchair Tennis Masters
Japanese IT services company NEC has opted to extend its title sponsorship of the International Tennis Federation’s Wheelchair Tennis Masters tournament.
Kyocera extends with DHB and Borussia Monchengladbach
The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.
Tata seals long-term renewal with Amsterdam Marathon
Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.
Atos and Panasonic team up for Tokyo 2020
International Olympic Committee TOP Partners Atos and Panasonic have announced they will collaborate to develop technology based solutions for the Tokyo 2020 summer Olympic and Paralympic Games.
Microsoft stays on-side with Seattle Sounders – report
Microsoft has signed a two-year extension to its shirt sponsorship deal with Major League Soccer team Seattle Sounders, according to GeekWire.com.
SAP links up with Swiss ice hockey body
The Swiss Ice Hockey Federation has signed up software company SAP Switzerland as an official partner.
Williams F1 brings Avanade on board
Formula One motor racing team Williams has announced a multi-year partnership with business technology, cloud and managed services provider Avanade.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Avaya strikes naming rights deal for Earthquakes MLS stadium
Communications technology company Avaya has struck a naming rights deal for the San Jose Earthquakes’ Major League Soccer stadium.
Microsoft links up with Real Madrid
Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.
Microsoft seals Special Olympics deal
Computer software company Microsoft has struck a three-year partnership, from 2014-15 to 2016-17, with the Special Olympics.
EMC UK & Ireland: Consistent sponsorship strategy across portfolio
Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.
Daltron supports 2015 Pacific Games
Communications technology provider Daltron has agreed a deal to become a top-tier gold sponsor of the 2015 Pacific Games multi-sport event.