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Tata seals long-term renewal with Amsterdam Marathon

Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.

TCS has sponsored the IAAF Gold Label event since 2011 and the fresh terms extend the association through to the 2020 race.

The deal means TCS will continue its charitable efforts for the Vumc Cancer Center Amsterdam, for which it has raised more than €500,000 ($620,000) in association with the Amsterdam Marathon.

Additionally TCS will continue to operate the Amsterdam Marathon app for runners and their supporters and the race’s social media strategy.

Kenya’s Bernard Kipyego won the men’s Amsterdam Marathon in 2014, with Ethiopia’s Betelhem Moges triumphing in the women’s field.