Household Products
German Handball Federation cleans up with new partner for women’s team
Nice keeps cool with new shirt sponsor
Gillette scrums down with the Lions
Personal care brand Gillette has signed on as an official sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
Dove Men+Care adds All Blacks to rugby portfolio
Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.
Manchester United gets comfy with new partner
English Premier League football club Manchester United has entered into a global partnership with mattress and pillow manufacturer Mlily.
Quick-Step lays down enhanced commitment with WorldTour team
Flooring company Quick-Step has stepped up its commitment to Belgian UCI WorldTour cycling team Etixx Quick-Step by agreeing to become the squad’s sole title sponsor for the 2017 season.
LPGA has sunny disposition with Leaders Cosmetics tie-up
The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.
Turkish Volleyball Federation at home with new partner
Turkish home and professional appliances manufacturer Vestel has entered into a partnership with the Turkish Volleyball Federation, the sport’s national governing body.
Alpecin deal brings new identity for Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.
Biathlon’s World Team Challenge seals new title sponsor
Home improvement retail store chain Joka has agreed a deal to become the title sponsor of this year’s World Team Challenge biathlon event.
Melbourne Victory gets in shape with new shirt sponsor
Australian A-League football club Melbourne Victory has agreed a shirt sponsorship deal with weight loss brand Optislim.
EFL builds partnership with Wickes
The English Football League, which operates the three club divisions below the top-tier Premier League, has entered into a partnership with home improvement products retailer Wickes.
Bath Rugby signs renewal with main sponsor
English Premiership rugby union team Bath has renewed partnerships with vacuum cleaner and hand dryer manufacturer Dyson and local brewery Bath Ales.
Wilkinson Sword makes the cut for Handball Bundesliga
Personal care brand Wilkinson Sword has entered into a partnership with the German Handball Bundesliga domestic club competition.
Fiorentina hoovers up new shirt sponsor
Vacuum cleaner manufacturer Vorwerk Folletto has signed on as the new main sponsor of Italian Serie A football club Fiorentina.
Tour of Britain shines with Alpecin partnership
German caffeine shampoo brand Alpecin has signed on as an official partner of this year's Tour of Britain cycling event.
Gillette upgrades Barcelona partnership
Personal care brand Gillette has extended a sponsorship agreement with Spanish Liga football club Barcelona.
GAA brings in Sure as statistics partner
Unilever-owned deodorant brand Sure has entered into a partnership with the Gaelic Athletic Association.