Bath Rugby signs renewal with main sponsor

English Premiership rugby union team Bath has renewed partnerships with vacuum cleaner and hand dryer manufacturer Dyson and local brewery Bath Ales.

Dyson will continue to serve as Bath’s title sponsor for the 2016-17 and 2017-18 seasons after signing a new two-year deal.

Under the agreement, Dyson’s branding will continue to appear on the front of Bath’s playing jerseys.

Dyson replaced wealth management firm Novia as Bath’s main shirt sponsor ahead of the 2014-15 season.

Bath Ales has also agreed a new two-year deal with the club. The brewery’s Gem brand will continue to serve as the official ale of the team as part of the renewal.

Gem will also take on naming rights to the refurbished West Stand at Bath’s home stadium, the Recreation Ground. The stand will now be known as Gem Stand.

Bath Ales will also benefit from brand exposure on Bath’s playing kits, while it will receive promotion via pitchside advertising.

Bath currently sits second in the Premiership table after winning the opening two games of the 2016-17 season.