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GAA brings in Sure as statistics partner

Unilever-owned deodorant brand Sure has entered into a partnership with the Gaelic Athletic Association.

Under the deal, Sure will become the GAA’s first official statistics partner.

The agreement will run for three years, from 2016-17 to 2018-19.

Sure will launch a major campaign that will focus on statistics from the GAA and will also work in partnership with league statisticians to gather data on players.

Aogán Ó Fearghaíl, president of the GAA, said: "With this innovative sponsorship, we’re raising the bar and delivering a compelling partnership for fans – one that did not exist before now.”