HomeNewsNewsPersonal CareFootballSpain

Gillette upgrades Barcelona partnership

Personal care brand Gillette has extended a sponsorship agreement with Spanish Liga football club Barcelona.

The deal will run for three seasons, from 2016-17 to 2018-19.

Under the renewal, Gillette’s partnership with the club has been upgraded from regional partner status to a premium partnership.

Barcelona said in a statement that further details of the deal would be revealed in the coming months.