Household Products
Tough Mudder brings in first beauty sponsor
Hansgrohe extends title sponsorship of UCI WorldTour team
Bathroom appliances manufacturer Hansgrohe has renewed its title sponsorship of German UCI WorldTour cycling team Bora-Hansgrohe.
Mainz extends with main sponsor
German Bundesliga football club Mainz has renewed its partnership with windows and doors manufacturer Profine, its main sponsor.
Bayer Leverkusen picks up new sleeve sponsor
German Bundesliga football club Bayer 04 Leverkusen has signed a shirt sponsorship deal with Swiss fitness and weight training specialist Kieser Training.
Manchester United set to sign sleeve sponsor – report
English Premier League football club Manchester United has agreed a deal for US kitchen and bathroom manufacturer Kohler to become its new sleeve sponsor, according to Goal.com.
Manchester United extends with MLILY
English Premier League football club Manchester United has extended a partnership with mattress and pillow provider MLILY.
Bayern signs partnership for Asian markets
German Bundesliga football club Bayern Munich has entered into an Asia-focused partnership with furniture manufacturer Häfele.
NHL teams up with Great Clips for Stanley Cup campaign
Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.
Bora renews title sponsorship of UCI WorldTour team
UCI WorldTour cycling team Bora-Hansgrohe has extended its title sponsorship agreement with Bora, a German manufacturer of cooking surfaces and extractors.
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
Char-Broil partners with NFL in Germany
Outdoor cooking appliances retailer Char-Broil has signed a Germany-focused partnership with American football league the NFL.
MLB signs double deal ahead of new season
North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.
Kings XI Punjab secures new shirt sponsor
Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.
Leaders Cosmetics enhances LPGA partnership
Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
French Football Federation signs Chinese partner
The French Football Federation has entered into a partnership with Chinese kitchen appliances manufacturer Vatti.
Libman signs up to sponsor March Madness
Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.
Barcelona signs off on sponsor renewals
Spanish LaLiga football club Barcelona has confirmed that it has extended partnerships with Turkish domestic appliances brand Beko and Catalan brewer Damm.