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Manchester City renews Nigeria-focused Premier Cool deal

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool.

Under the agreement, Premier Cool will continue to serve as the club’s official personal care partner in Nigeria. The length of the new deal was not disclosed.

Premier Cool has released City-branded personal care products in Nigeria as part of the deal, while it has launched digital and on-pack promotions to engage with fans and consumers. Premier Cool has also hosted football training sessions involving City coaches across Nigeria.

Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “Nigeria is an exciting market for Manchester City – the passion for football is huge and City’s fan base is growing rapidly. This partnership with PZ Cussons is bringing City right into people’s homes and we are excited to further grow our presence in Nigeria alongside the Premier Cool brand.”

City first partnered with PZ Cussons in 2015.