Hotels & Resorts

Mixed Martial Arts

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category
Golf

Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
Ice Hockey

NHL ice hockey franchise the Ottawa Senators has agreed a five-year partnership with Rideau Carleton Casino, future home of Hard Rock Casino Ottawa
Mixed Martial Arts

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.
Football

Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá. The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.
Football

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier. Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe
Athletics

PROJECT DETAILS Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018) Entered by: Prism & IHG Sponso
Football

English Premier League football club Chelsea has named Millennium & Copthorne Hotels as its official hotel partner.

Golf

Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.

Football

Hotel operator H-Hotels has renewed its shirt sponsorship deal with German Bundesliga football club Werder Bremen.

Football

English Premier League football club Tottenham Hotspur has agreed a deal for Hotels.com to become its official accommodation partner.

Golf

Hotel and resort chain Hilton has upgraded its association with golf’s European Tour by becoming an official partner of the body.

Football

The Football Association of Ireland has agreed a sponsorship deal with Maldron Hotels.

US sports broadcaster ESPN has confirmed the list of sponsors for this year’s edition of the summer X Games action sports event, which will be held at U.S.
Ice Hockey

NHL ice hockey team the Vegas Golden Knights has entered into a partnership with local hotel company Wynn Las Vegas.

Football

German Bundesliga football club Bayern Munich has entered into a partnership with hotel group Marriott International.

Football

The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.

Golf

A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.