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iClinic targets European brand expansion through CHL partnership

Slovakian eye surgery firm iClinic has agreed a deal to sponsor the Champions Hockey League pan-European club ice hockey competition.

The company will serve as an official partner of the CHL for the 2017-18 season.

The agreement was negotiated by the Infront Sports & Media agency, the CHL’s exclusive media and marketing partner.

As part of the deal, iClinic’s logo will appear on two rink boards in each CHL arena, and in the backdrop of media and press conferences. The company will also be given the right to run an advertisement on the arenas’ video screens.

Dr. Ivo Ďurkovič, chief executive of iClinic, said: “iClinic is already the main partner of (Slovakian team) Hockey Club ’05 Banská Bystrica, but we feel the need to extend our cooperation with ice hockey and clubs to the European level.

“iClinic is expanding and so we also want to be seen outside of Slovakia. Most of our patients already come from Austria, Germany and Switzerland. We see hockey as an important part of the culture of many European nations and CHL recognises the same values as we do: no compromise in the pursuit of excellence.”

The 2017-18 CHL season gets underway on August 24 and concludes in February. iClinic has signed the deal as it is set to add a clinic in Klagenfurt, Austria to existing facilities in the Slovakian cities of Banská Bystrica and Bratislava and on the Spanish island of Majorca.