General Insurance
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.
Melbourne Storm claim innovative apparel partnership
Australian NRL rugby league club Melbourne Storm has agreed a partnership with sportswear brand Star.
Toro Rosso looks long-term with Interproteccion partnership
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
Sturm Graz secures new stadium naming rights partner
Austrian Bundesliga football club Sturm Graz has agreed a deal with Merkur-Versicherung which names the insurance company the new naming rights partner of the its home stadium.
Amlin returns to the wicket with Essex
English county cricket club Essex has extended its partnership with main sponsor Amlin.
ACEA signs up insurance partner for 35th America’s Cup
Insurance company XL Catlin has signed on as a global partner of sailing event the America’s Cup.
ECHL seals landmark league-wide partnership
North American professional ice hockey league the ECHL has agreed a first-of-its-kind partnership with insurance firm Geico.
Perth Glory extends long-running deal with main sponsor
Australian A-League football club Perth Glory has extended its sponsorship deal with its principal partner QBE Insurance.
Markel becomes latest company to back Richmond 2015
Financial holding company Markel Corporation has agreed a commercial partnership with Richmond’s organising committee for the 2015 International Cycling Union (UCI) Road World Championships.
Principality takes naming rights to Millennium Stadium through WRU deal
The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.
SFV gets new lease of Swiss Life
The Swiss Football Association (SFV) has renewed its commercial partnership with insurance group Swiss Life.
Credit Suisse makes further investment in Swiss FA
Financial services organisation Credit Suisse has renewed its contract to serve as the main partner of the Swiss Football Association (SFV).
Serie B signs up title sponsor
Italian car insurance provider ConTe.it has struck a deal to become the new title sponsor of Serie B, the second tier of club football in the country.
Champions Tour renews with tournament partner Principal
The Principal Financial Group has extended its title sponsorship agreement with golf’s Champions Tour for the Principal Charity Classic event.
Paralympics New Zealand aims to increase Rio 2016 talent pool with ACC
Paralympics New Zealand has entered into a partnership with personal injury insurance group Accident Compensation Corporation.
Royal London to watch over West Ham
English Premier League football club West Ham United has agreed a two-year partnership with British watch brand Royal London.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Norwich begins search for new main sponsor as Aviva downgrades
English Premier League football team Norwich City is searching for a new shirt sponsor for the 2016-17 season after insurance company Aviva signed an extended, but downsized, deal with the club.