Royal London to watch over West Ham

English Premier League football club West Ham United has agreed a two-year partnership with British watch brand Royal London.

Under the terms of the deal Royal London will serve as West Ham’s official timing partner for the 2015-16 and 2016-17 seasons – the club’s last in its Boleyn Ground home and first at the redeveloped Olympic Stadium at Queen Elizabeth Olympic Park.

Royal London will enjoy various branding opportunities linked to timing at the Boleyn Ground and West Ham’s new Stratford home, while the brand will also be introducing a range of limited edition timepieces to commemorate its final season at the stadium that has served as its home since 1904.