NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.
IOA will remain the club’s official insurance broker and has also been named an exclusive partner in the insurance broker category. The length of the renewal was not disclosed.
As part of the agreement, IOA will receive advertising on the Hornets’ official website and will be granted the right to use the club’s logos.
Meanwhile, McAlister’s Deli has enhanced its partnership with the Hornets. The restaurant’s famous sweet tea has been named the official tea of the club, while Hornets player Frank Kaminsky (pictured) will appear in TV commercials to promote both brands. The length of the new agreement was not disclosed.
Hornets merchandise will be available in North Carolina branches of McAlister’s Deli as part of the deal.