Food & Drink
Williams set to land Martini title sponsorship – report
Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.
FA Cup and Budweiser to go separate ways
The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.
Werder Bremen extends shirt sponsor deal
Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.
Barcelona stars launch Big Cola extension
Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.
NBA’s Pelicans crown Smoothie King as arena naming partner
NBA basketball franchise New Orleans Pelicans has agreed a 10-year arena naming rights partnership with Louisiana-based drinks retailer Smoothie King.
Chicago Cubs feed on Giordano’s partnership
Chicago Cubs have entered into a three-year deal with locally based pizzeria Giordano’s that makes it the exclusive pizza of the MLB baseball team and its Wrigley Field home.
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
Open Championship drinks to Stella Artois deal
Belgian beer brand Stella Artois has agreed a deal to become the official beer of the UK’s Open Championship when the second of golf’s four annual majors arrives at Royal Liverpool in 2014.
Drive M7 on board as title sponsor for MotoGP’s Aspar
Spanish MotoGP motor-cycling team Aspar has agreed a deal to make Malaysian energy drinks brand Drive M7 its title sponsor for the 2014 season.
Monster rides again with MotoGP
Energy drinks brand Monster has expanded its involvement in MotoGP after agreeing a deal with the motor cycling series’ commercial rights holder Dorna Sports.
Otsuka’s Pocari Sweat makes Asian Games return
Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
Manchester City scores Jaguar Energy Drink deal
English Premier League football team Manchester City has announced a sponsorship agreement with newly launched brand Jaguar Energy Drink UK.
Dunkin’ Brands breaks into Premier League with Liverpool tie-up
US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.
WNBA’s San Antonio franchise seals first jersey partnership
Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
MLB’s Rangers strike deal with Jack Daniel’s
MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.
Aperol signs up with Manchester United
Italian drinks brand Aperol has announced a multi-season sponsorship agreement with Manchester United to become the English Premier League club’s official global spirits partner.