Food & Drink
Hampshire toasts Marston’s extension
English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.
Cadbury gives Boost to Irish rugby
Confectionary company Cadbury has entered into a commercial partnership with the Irish Rugby Football Union.
Cono Sur expands Tour de France involvement
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
Monster enhances motorcycling presence with North West 200 deal
Energy drinks brand Monster has agreed a sponsorship deal with the 2015 North West 200 motorcycle road racing event in Northern Ireland.
Lavazza serves up US Open deal
Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).
Harrogate quenches Ascot thirst
Harrogate Spring Water has signed a three-year sponsorship deal with Ascot Racecourse in the UK.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.
Mondelez signs up ahead of Cricket World Cup launch
Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.
Appletiser refreshes Ascot Racecourse
Ascot Racecourse has agreed a sponsorship deal with soft drinks manufacturer Appletiser.
Isenbeck raises a glass to Boca Juniors deal
German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.
Getting the sponsorship story told
G.H. Mumm toasts Kentucky Derby partnership
French Champagne producer G.H. Mumm has agreed a three-year partnership with the Kentucky Derby horse racing event and its host venue Churchill Downs Racetrack.
Tecate to support Chivas’ push into US market
Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Baku 2015 adds to commercial roster with double deal
Food producer Azersun Holding and supermarket chain Bazarstore have signed on as official supporters of the inaugural 2015 European Games multi-sport event in Baku.