Ascot Racecourse has agreed a sponsorship deal with soft drinks manufacturer Appletiser.
The three-year contract commences on Saturday and runs through until the end of 2017, with Appletiser becoming the English venue’s official soft drink.
Appletiser will be available across all bars, restaurants and private boxes at Ascot and the partnership will be supported by an extensive marketing campaign including distribution and visibility, point-of-sale materials and digital marketing.
Additionally, Appletiser will create a bespoke alcoholic and non-alcoholic range to be sold at Ascot.