Food & Drink
Paradise Beverages toasts Fiji International extension
Fijian brewery Paradise Beverages has renewed its sponsorship of the PGA Fiji International golf tournament.
Taylors Wines scores with Australian rugby partnership
South Australian winery Taylors Wines has reached an agreement to become an official partner of Australia’s national rugby union team.
Snooker World Cup signs up title sponsor
Bottled water brand Nongfu Spring has signed up as the title sponsor of the upcoming 2015 Snooker World Cup in Wuxi, China.
FAI refreshed by Celtic Pure deal
The Football Association of Ireland (FAI) has secured mineral water brand Celtic Pure as its official water partner.
Jarritos seals place at Concacaf Gold Cup
North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.
PepsiCo confirms Champions League partnership
Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.
Coca-Cola experiments with air racing platform
Soft drinks group Coca-Cola is providing cash fee and promotional support as one of seven sponsors of the Air Race 1 World Cup, a new three-event race series, which launched, June 7, in Monastir, Tunisia.
Napoli refreshes ties with main partner
Italian Serie A football club Napoli has agreed a one-year extension to its main sponsor agreement with water brand Acqua Lete.
Miller Lite links up with MLB in Canada
Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.
German DEL clubs renew main partnerships
Kölner Haie and Schwenninger Wild Wings, which both compete in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, have unveiled extensions with long-term main partners.
MillerCoors expands Atlanta Braves partnership
US-based brewery MillerCoors has opted to expand its existing partnership with Major League Baseball franchise the Atlanta Braves.
Bitburger tops up Borussia Mönchengladbach partnership
German Bundesliga football club Borussia Mönchengladbach has agreed a long-term extension to its sponsorship deal with the Bitburger brewery.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
Miller time for NBA Canada
Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.
Sponsors sign on as Air Race 1 World Cup prepares for launch
Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.
Coca-Cola refreshes Speedway Motorsports ties
Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.
AVP refreshes with new hydration partner
US-based hydration solution provider DripDrop had entered into a partnership with the Association of Volleyball Professionals (AVP) US beach volleyball tour.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.