Food & Drink

Dairy products manufacturer Müller has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.

NFL American football team the Green Bay Packers has partnered with sausage producer Johnsonville to launch a permanent tailgate structure in the car park of its Lambeau Field home stadium.

Cricket South Africa has signed a new five-year deal with South African Breweries.

English Premier League football club Manchester United has renewed its global partnership with Chilean wine producer Concha y Toro.

The Sacramento Kings North American NBA basketball franchise has agreed a jersey sponsorship deal with almond brand Blue Diamond Growers.

Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.

The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

Soft drinks giant Coca-Cola has extended its partnership with German Bundesliga football club FC Augsburg.

Neapolitan coffee brand Caffe Kimbo has extended sponsorship deals with 16 football clubs across Italy's Serie A top tier and Serie B second tier.

English Premiership rugby union team Bath has renewed partnerships with vacuum cleaner and hand dryer manufacturer Dyson and local brewery Bath Ales.

The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.

Drinks brand Monster Energy has extended a sponsorship deal with the MotoGP motorcycling championship.

Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.

Italian Serie A football club AS Roma has entered into a partnership with mineral water brand Sangemini.

Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.