AC Milan brews up extension with coffee partner

Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo.

The new one-year deal names Kimbo as a global partner of the club for the 2016-17 season. It will also retain its position as the official coffee of the club.

Kimbo will continue to benefit from brand exposure at Milan’s San Siro stadium through pitch-side and big-screen advertising.

Its branding will also feature in the backdrop of television interviews with players and coaches, during broadcasts on the club’s Milan TV channel, and on Milan’s official website.

Kimbo first partnered with Milan in September 2015.