Augsburg tops up Coca-Cola partnership

Soft drinks giant Coca-Cola has extended its partnership with German Bundesliga football club FC Augsburg.

The new four-year deal will cover the 2016-17 to 2019-20 seasons and will see Coca-Cola retain its status as an official partner of the club.

Coca-Cola products will continue to be sold at the club’s WWK Arena on match days as part of the extended deal. The company will benefit from a range of advertising rights, while various promotions and signing events will also be organised.

Coca-Cola recently extended partnerships with fellow Bundesliga clubs Hamburg, Hertha Berlin, VfL Wolfsburg, Darmstadt 98 and Schalke 04.