Food & Drink

PROJECT DETAILS Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005 Entered by: Edelman

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0

Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system

Restaurant chain Pizza Hut has agreed a multi-year deal to become the Official Pizza Sponsor of NFL American football team the Seattle Seahawks

The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…

Drinks brand Monster Energy has enhanced its backing of Yamaha by becoming the new title sponsor of the Japanese motorcycle manufacturer’s MotoGP team.

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.

Casamigos, the tequila brand co-founded by film star George Clooney, has agreed a partnership with NBA basketball franchise the Milwaukee Bucks and its future home, Wisconsin Entertainment and Sports Center.

Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.

French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.

Dutch premium beer brand Heineken will pay around €5m ($5.7m) per year to return as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner. 

The Scottish Rugby national governing body has renewed its partnership with Tennent’s Lager.

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.