Financial Services

Abu-Dhabi based Al Hilal Bank has renewed its sponsorship of the UAE Football Association for a sixth consecutive year.

Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.

Punchestown Racecourse has announced Bibby Financial Services Ireland as the title sponsor of its showpiece Gold Cup race.

Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.

The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.

English Premiership rugby union team Saracens has entered into a long-term partnership with global derivatives firm CME Group.

Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.

Super Rugby franchise New South Wales Waratahs has sealed a sponsorship deal with locally-based real estate agent Ray White.

MLB baseball team Texas Rangers has agreed a 10-year naming rights deal with Globe Life and Accident Insurance Company for its Rangers Ballpark in Arlington.

Banking group First Capital Plus Bank has agreed a five-year deal with the Ghana Football Association to become the title sponsor of the country’s top flight football division.

MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

The Australian National Rugby League’s Gold Coast Titans have struck a deal with Cbus Super for the retirement fund to become the rugby league club’s new stadium naming rights-holder.

Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.