Financial Services

Spanish insurance firm Mapfre has granted its backing to the country’s challenge for the 2014-15 Volvo Ocean Race, completing the fleet’s line-up of title sponsors with just over a week to go before the sailing event’s launch.

French insurance group AG2R La Mondiale has extended its sponsorship of its self-titled UCI World Tour cycling team until 2018.

Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.

Queensland Rugby League, the governing body of the sport in the Australian state of Queensland, has extended its partnership with domestic finance, insurance and banking corporation Suncorp.

Julius Baer, the Swiss private banking group, are using the innovative and pioneering spirit of Formula E to increase brand awareness and consolidate their position as a premium brand.

English Premier League football club Manchester United has agreed a five-year extension to its partnership with Malaysian banking group Maybank.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.

Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.

Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).

Mutual life insurance company Penn Mutual has agreed a deal to become the title sponsor of the Collegiate Rugby Championship, the largest rugby sevens collegiate competition in the US.

Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.

NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.

Swiss private banking group Julius Baer has reached a deal to become the exclusive global partner of the Formula E Championship, the new electric motor racing series which launches in Beijing, China this weekend.

English Super League rugby league team Bradford Bulls has extended its partnership with home credit lender Provident Personal Credit.

NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.

German Bundesliga football club Eintracht Frankfurt has extended its sponsorship deal with the domestic branch of financial trading company IG Group.