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Memphis Grizzlies lay up partnership with health insurer

NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.

BlueCross BlueShield will also collaborate with the Grizzlies on a number of health and wellness initiatives.

This includes the forthcoming Grizzlies Riverfront Fitness Trail and Pop-Up Park, which is aligned to BlueCross Shape the State programme – a grant-awarding scheme focused on initiatives led by civic and economic partners to promote healthy lifestyle choices in Tennessee.

Memphis Grizzlies president of business operations Jason Wexler said: “This relationship is a natural fit that will allow us to jointly explore opportunities to cultivate healthier lifestyles in the broader Memphis community, starting with the Grizzlies Riverfront Fitness Trail and Pop-Up Park.”