Financial Services
Patriots secure naming rights partner for new facility
US insurance company Cross Insurance has acquired the naming rights to a new hospitality facility at Gillette Stadium, the home of NFL American football franchise and Super Bowl XLIX champion the New England Patriots.
NN Group: Investing in running events
Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.
ABN Amro: New direction on sponsorship strategy
Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Chelsea banks on new Indian partnership
English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.
Zenit Saint Petersburg trades up with Alpari
Foreign exchange trader Alpari has expanded its sponsorship agreement with Russian Premier League football team Zenit Saint Petersburg.
Rhinos extend with Leeds Building Society
English Super League rugby league club Leeds Rhinos has extended a partnership with the Leeds Building Society.
EverBank invests in Alpine World Ski Championships
US financial services group EverBank will serve as a national sponsor and official bank of the 2015 Alpine World Ski Championships.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.
CMC Markets upgrades Waratahs partnership
Global financial services company CMC Markets has upgraded its sponsorship deal with Australian rugby union club the New South Wales Waratahs.
Allianz formalises partnership with German Golf Association
German financial services company Allianz has reached an agreement to become an official partner of the German Golf Association (DGV).
Scotiabank commits eight-figures to Concacaf
Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.
Dutch marathons just the start for NN Group
Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.
Plus500 aims for mass market with Atlético Madrid
Online trading company Plus500 has signed a back-of-shirt deal with Spanish Liga club Atlético Madrid as part of its push to reach a mass market audience.
Presenting sponsor returns to Copa del Rey
Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.
Palmeiras ends search for main sponsor with Crefisa deal
Campeonato Brasileiro Série A football team Palmeiras has agreed a two-year deal to make financial services group Crefisa its major sponsor.
H&R Block nets NBA partnership
Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.