HomeNewsNewsGeneral InsuranceGolfGermany

Allianz formalises partnership with German Golf Association

German financial services company Allianz has reached an agreement to become an official partner of the German Golf Association (DGV).

The financial terms of the multi-year agreement that formalises Allianz as the official insurer of the DGV were not disclosed.

Manfred Boschatzke, head of advertising and sponsorship of Allianz Germany, said: “Allianz Germany has worked for many years in the insurance sector, together with the German Golf Association. Therefore, it was a logical step for both Allianz and the DGV to act as a partner and make (its partnership) visible.”

Allianz will benefit from a presence at major events including the 2015 Solheim Cup at the Golf Club St. Leon-Rot and provide special insurance offers to DGV clubs and members. It gains the rights to use DGV logos and marks in advertising campaigns.