Financial Services
NFL seals extension with Nationwide
Insurance and financial services firm Nationwide has renewed its partnership with the NFL American football league.
Visa makes major esports play with SK Gaming
Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.
Rival French banks make plays for Paris 2024 OCOG rights
French banks BNCF and BNP Paribas are positioning themselves for a chance to win the prize of Official Bank of the Organising Committee for the Olympic Games (OCOG) in the event that Paris wins its bid…
Cofidis builds cycling portfolio by signing as RFEC’s main sponsor
French financial services company Cofidis has signed on as the main sponsor of the Spanish Cycling Federation (RFEC).
Athletics New Zealand teams up with Aon
Global insurance group Aon has agreed a sponsorship deal with the Athletics New Zealand national governing body.
World Rally Championship brokers renewal with partner
Online brokerage CFI Markets has extended its partnership with the World Rally Championship motor-racing series.
Handball Bundesliga champion renews with shirt sponsor
German Handball Bundesliga team Rhein-Neckar Löwen has extended its shirt sponsorship agreement with insurance group BGV / Badische Versicherungen.
Deloitte aces long-term USTA partnership
Professional and financial services company Deloitte has agreed a wide-ranging sponsorship deal with the United States Tennis Association.
Barcelona banks extension with sponsor
Spanish financial services provider CaixaBank has renewed its sponsorship deal with LaLiga football club Barcelona.
Aviva links up with Canadian NHL franchises
Insurance company Aviva has secured partnerships with Canada-based NHL ice hockey teams, the Toronto Maple Leafs and Toronto Raptors.
Worcestershire partner upgrades to become main sponsor
Financial services company Blackfinch Investments has upgraded its partnership with English county cricket club Worcestershire to become its main sponsor.
MetLife takes naming rights to Japanese ballpark
Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.
RBC extends long-standing commitment to Canadian Olympic team
Canadian banking group RBC has extended its partnership with the Canadian Olympic Committee (COC).
WTA serves up new financial services partner
The Women’s Tennis Association has entered into a partnership with financial services company Cambridge Global Payments.
Howzat? Why Investec exit signals finance sector shift
Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan
Atlético Madrid brokers extension with shirt sponsor
Spanish LaLiga football club Atlético Madrid has extended its shirt sponsorship deal with online trading company Plus500.
Investec to make early exit from ECB deal
Specialist bank and asset manager Investec and the England and Wales Cricket Board have today (Friday) confirmed they will bring an early end to their long-term sponsorship deal, with the move reportedly due to the ECB’s decision to enter into a new partnership with banking group NatWest.
Great Run Series lands new title sponsor
Health insurance company Simplyhealth has signed up as the title sponsor of UK long-distance running property the Great Run Series.