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MetLife takes naming rights to Japanese ballpark

Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.

Under the agreement, the Seibu Stadium will become known as the MetLife Dome. The five-year deal runs from March 1 until February 28, 2022.

The 35,000-capacity stadium has changed its name a number of times over the years and was known as the Seibu Prince Dome for the past two seasons.

Sachin Shah, MetLife Japan’s representative statutory executive officer, chairman and president, said: “As one of the largest foreign insurers in Japan, we wanted to partner with a leading venue that extends the reach of our brand to new levels.

“This is a great opportunity to integrate our efforts in helping the general public lead healthier and more satisfying lives with a premier sports and entertainment venue. I am confident this partnership will further strengthen our brand.”

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