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NFL seals extension with Nationwide

Insurance and financial services firm Nationwide has renewed its partnership with the NFL American football league.

Nationwide will continue to serve as the official auto, home and life insurance sponsor of the NFL until 2021 after signing a new four-year deal with the league.

As part of the deal, Nationwide will retain presenting sponsorship rights to the Walter Payton NFL Man of the Year award, which honours a player’s volunteer and charity work as well as on-field performance.

The new agreement includes associate sponsorship of the NFL Draft and provides additional Walter Payton NFL Man of the Year award integrations into the first and third rounds of the Draft.

In addition, Nationwide will continue to serve as a top-tier sponsor of NFL Honors, a football and entertainment event that celebrates the best players and plays from the previous season.

As part of the agreement, Nationwide will also be granted the use of the NFL ‘shield’ and the collective marks of all 32 teams in national marketing and advertising campaigns.

"The NFL remains one of the best avenues to share Nationwide's message of being able to protect the many sides of our members," Terrance Williams, Nationwide’s chief marketing officer, said. "Partnering with the NFL allows us to continue to share that message with a diverse and extensive audience."

Nationwide first partnered with the NFL in August 2014.