Financial Services

Netball

Health and life insurance provider Vitality has stepped up its support of English netball by becoming the title sponsor of next year’s Netball World Cup in Liverpool.
Football

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Football

Global payments provider Visa has signed a new partnership with Africa’s football governing body.
Football

Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium
Golf

US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia
Tennis

Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.
Rugby League

Queensland Rugby League has signed Auswide Bank as a new jersey partner in a three-year deal

Chinese mobile payments firm Alipay has signed a new Global Partner deal with the Uefa, European football’s governing body.
Ice Hockey

Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
Football

Serie A club SS Lazio has signed a car insurance partnership with ConTe.it – part of the Admiral online vehicle insurance group.
Football

Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com
Football

Global payment network UnionPay has agreed a sponsorship deal with the forthcoming edition of national team football tournament the AFF Suzuki Cup
Ice Hockey

The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union
Basketball

US insurance company Geico has been unveiled as the new jersey sponsor of NBA basketball team the Washington Wizards
Basketball

The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie
Esports

Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.
Football

Canadian financial services group BMO Financial has struck a multi-year extension to its contract as the shirt sponsor of Major League Soccer team the Montreal Impact
Football

The First Division A, the top tier of club football in Belgium, has entered into an innovative partnership with cryptocurrency trading platform Sorare