Consumer Electronics

Japanese imaging and electronics company Ricoh has agreed to become an official partner of the English Premiership rugby union competition.

Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.

French Ligue 1 football club Paris Saint-Germain has extended its partnership with multinational electronics company Panasonic.

Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.

Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.

Formula One motor-racing team Lotus has agreed its latest short-term sponsorship deal by signing a three-race contract with Chinese television and refrigeration manufacturer Hisense.

Chinese television and refrigeration manufacturer Hisense has extended its sponsorship agreements relating to the Australian Open tennis tournament by three years.

Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.

NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.

English Premier League football club Arsenal has renewed its partnership with home appliances brand Indesit.

The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.

USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.

Branding space on the FC Barcelona team jersey has reached a new financial high following white goods manufacturer Beko’s deal in June.

The IOC does not expect every upcoming TOP Partner deal to hit its new price point, but the latest deals with consumer electronics brand Panasonic and tyre and rubber company Bridgestone had given it confidence, the organisation told Sports Sponsorship Insider this month.