Consumer Electronics
DraftKings add Broncos to NFL portfolio
Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.
Brooklyn Nets score Chinese deals
NBA basketball team Brooklyn Nets has signed sponsorship deals with sportswear company Anta and digital products distributor Lava Tech to enhance its presence in the Chinese market.
NHL makes DraftKings pick
The North American NHL ice hockey league has agreed a partnership with fantasy sports brand DraftKings.
Rabbitohs set NRL first with Fujitsu extension
Australian National Rugby League champion South Sydney Rabbitohs has announced an expanded four-year renewal of its sponsorship agreement with air conditioning brand Fujitsu General.
IRFU calls up Sony Mobile ahead of autumn internationals
The Irish Rugby Football Union has reached a three-year deal to make mobile phone manufacturer Sony Mobile its technology sponsor.
Vizio sounds out Fiesta Bowl title sponsorship
US smart TV and sound bar company Vizio has struck a deal to become the title sponsor of the 2014 Fiesta Bowl collegiate American football game.
Samsung signs with RFU, expands UK portfolio
Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.
Samsung extends and expands Paralympic partnership
Korean electronics giant Samsung has signed a long-term agreement to remain as a worldwide partner of the International Paralympic Committee beyond the Tokyo 2020 Paralympic Games.
PSG extends EA Sports partnership
French Ligue 1 football champion Paris Saint-Germain has extended an existing agreement with video game developer EA Sports.
New Jersey Devils make fantasy reality with Hotbox Sports Ventures
New Jersey-based fantasy sports technology and content provider Hotbox Sports Ventures has entered into a sponsorship agreement with its local NHL ice hockey team the New Jersey Devils.
Patriots create first with DraftKings partnership
US fantasy sports brand DraftKings has entered into a partnership with NFL American football team the New England Patriots.
Samsung touches down with RFU
Korean electronics giant Samsung has agreed a three-year deal to become the official consumer electronics and smartphone partner of the Rugby Football Union.
Panasonic extends top-tier Paralympic partnership
Consumer electronics company Panasonic has extended its top-tier worldwide partnership deal with the International Paralympic Committee.
Valencia extends gaming partnership with EA
Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.
Samsung wraps up computer and telecom categories
Samsung has wrapped up the computer and telecommunications categories under the terms of its extended Worldwide Partner deal for the Olympic Games, from 2017 to 2020.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
New Chicago Bears partnership to target fans
US appliance, electronics and furniture retailer hhgregg has agreed a new partnership with NFL American football franchise the Chicago Bears.