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Panasonic extends top-tier Paralympic partnership

Consumer electronics company Panasonic has extended its top-tier worldwide partnership deal with the International Paralympic Committee.

The deal will run for six years and two months, running from 2014 through to the Tokyo 2020 summer Paralympic Games, which will take place in Panasonic’s home market, Japan. Panasonic has been a partner of the Games since the 1998 winter edition in Nagano, Japan.

In the new agreement, in addition to the existing audiovisual equipment category covering televisions, equipment for broadcast and professional use, storage media, car navigation and related car multimedia equipment and security equipment, Panasonic's sponsorship categories have been expanded to include products such as the shower and wearable powered suit.

In February, Panasonic also renewed its official worldwide partnership with the International Olympic Committee through to 2024.

“Together with the first worldwide Paralympic partnership agreement we signed today with IPC, we are extremely happy to be the official worldwide partner for both the Olympic and the Paralympic movement,” Panasonic executive officer Satoshi Takeyasu said. “We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services.”

IPC president Sir Philip Craven added: “In recent years the Paralympic Games has grown into the world's third biggest high performance sporting event in the world. Through this partnership with Panasonic I am confident we can consolidate this position and grow the Paralympic Movement to new levels as we build towards the Tokyo 2020 Paralympic Games.”