Samsung touches down with RFU

Korean electronics giant Samsung has agreed a three-year deal to become the official consumer electronics and smartphone partner of the Rugby Football Union.

Under the partnership, the financial terms of which were not disclosed, Samsung will be a key technology supplier to the RFU and the England rugby union team.

Samsung will install more than 700 digital screens throughout Twickenham Stadium, with further displays integrated into England’s training facility at Pennyhill Park.

As an official partner to England Rugby, Samsung will enjoy extensive sponsorship visibility including match day branding rights, hospitality packages and category exclusivity in consumer electronic and smartphone products.

A grassroots element provides RFU affiliated rugby clubs across the UK with a purchase offering granting access to Samsung’s Smart Signage technology and other coaching aides.

Clubs are also encouraged to enter the Samsung Try of the Month competition, uploading their nominations to a dedicated section of the England Rugby website for the chance to receive £1,000 (€1,275/$1,600) to spend on Samsung products. The successful nominee will win a Samsung smartphone.

Sophie Goldschmidt, RFU chief commercial and marketing officer, said: “This partnership importantly supports both the elite and grassroots levels. In 2012 we committed to invest £76m into the development of a modern, connected stadium, and the partnership with Samsung is another stepping stone to achieving our goal.”