Consumer Electronics
The value of NCAA advertising
National Collegiate Athletic Association (NCAA) managing director, marketing and broadcast alliances, Keith Martin estimates that around 40 to 50 per cent of all advertising revenue during the Division I Men’s Basketball Championship is delivered by NCAA sponsors.
LG Electronics USA: Targeting value from college sports all year round
DraftKings enters golf sponsorship with tournament deals
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Mercedes teams up with Bose
Formula One motor-racing team Mercedes has linked up with home cinema and music system provider Bose.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
JVC Kenwood stays on track with WTCC
Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.
Skullcandy deal sounds good for Force India
Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.
Bullitt on target with GC32 Racing Tour title sponsorship
Consumer electronics manufacturer Bullitt Group has struck a deal to become the new title sponsor of European sailing series the GC32 Racing Tour.
OEHV teams up with Saxoprint ahead of IIHF World Championships
The Austrian Ice Hockey Association (OEHV) has entered into a commercial agreement with online printing company Saxoprint.
Bordeaux computes Acer partnership
Taiwanese electronics company Acer has entered into a partnership with French Ligue 1 football club Bordeaux.
DraftKings links up with UFC
US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
LG renews NCAA ties
The US arm of Korean consumer electronics manufacturer LG has extended its corporate partnership with the National Collegiate Athletic Association.
Kyocera inks extension with NRL’s Sea Eagles
Australian NRL rugby league team Manly Warringah Sea Eagles has signed a two-year renewal of its commercial partnership with Japanese printing products and electronics company Kyocera.
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Canon snaps up Tokyo 2020 gold partnership
Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Beko nets Serie A renewal with Lega Basket
Turkish home appliance manufacturer Beko has extended its title sponsorship of Italy’s Serie A basketball league.
Garmin takes off with Red Bull Air Race
GPS technology firm Garmin has announced a sponsorship deal for the forthcoming 2015 Red Bull Air Race World Championship.
Toshiba retains Rugby World Cup connection
Japanese electronics company Toshiba has reached a deal to become an official tournament sponsor of the 2015 Rugby World Cup.