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Skullcandy deal sounds good for Force India

Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.

In the forthcoming 2015 F1 season, Skullcandy will supply headphones to the Force India team and its logo will be visible on the rear part of the car side pods and on all garage headsets.

Skullcandy will also collaborate with Force India on product development opportunities.

Sam Paschel, chief commercial officer at Skullcandy, said: “Working with Sahara Force India is inspiring because the team is constantly operating in a highly competitive industry with great emphasis on innovation and efficiency. Being involved in this environment will feed our own learning as we engineer and develop a wider range of products and continue to innovate in the audio space.”

The 2015 Formula One season begins with the Australian Grand Prix this week.