Consumer Electronics
Brother teams up with UK cycling events
The UK arm of Japanese electronics firm Brother has agreed partnerships with three leading British cycling events.
German carmakers battle it out in the snow
German Carmakers Audi and BMW are two of the three dominant multimillion euro spenders in winter sports across eight disciplines and 17 events.
Hangzhou Greentown signs sponsorship deals ahead of new CSL season
Japanese conglomerate Toshiba has extended its sponsorship deal with Hangzhou Greentown, while the Chinese Super League football club has also entered into a partnership with Japanese electronics company Panasonic.
ZTE follows Huawei and Oppo into Spanish football
Chinese mobile phone manufacturer ZTE this month followed its national rivals into European football signing an 18-month agreement with Spanish LaLiga club Sevilla.
Micromax backs Asia Cup’s switch to Twenty20 mode
Indian consumer electronics company Micromax has acquired title sponsorship rights to the 2016 edition of national team cricket tournament the Asia Cup.
Tech to the fore as Acer extends LPGA deal
Taiwanese electronics company Acer has opted to extend its partnership with the Ladies Professional Golf Association.
DraftKings prepares for UK launch with Premier League club deals
US daily fantasy sports operator DraftKings has entered into partnerships with English Premier League football clubs Arsenal, Liverpool and Watford ahead of its impending launch in the UK.
Turkish Basketball Federation nets title sponsor for women’s league
The Turkish Basketball Federation has agreed a deal that will make online gaming platform Bilyoner the new title sponsor of the women’s Super Ligi competition.
LG to serve as Women’s Baseball World Cup title sponsor
Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
Bayern pumps up the volume with Beats partnership
German Bundesliga football club Bayern Munich has entered into an official partnership with audio products manufacturer Beats Electronics.
Lexar upgrades WRC partnership
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.
Apple partners Santa Clara’s Super Bowl
Technology giant Apple has been named a host committee sponsor of this year’s Super Bowl, the championship game of American football league the NFL.
Uefa secures Hisense deal to complete Euro 2016 sponsor line-up
Chinese electronics manufacturer Hisense has agreed a deal to become the 10th and final global sponsor of the Uefa Euro 2016 national team football tournament.
Panasonic backs Rio 2016 ceremonies
Japanese electronics company Panasonic has been named the official ceremony partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Auckland Nines, Melbourne Stars hit by collapse of main sponsor
The National Rugby League’s Auckland Nines competition and Australian Big Bash League cricket franchise the Melbourne Stars have been hit by the collapse of main sponsor, electronics retailer Dick Smith.
Espanyol’s Chinese investor takes shirt sponsorship rights
Spanish LaLiga football club Espanyol has confirmed that its new majority shareholder, Chinese manufacturing business Rastar Group, has taken on the team’s shirt sponsorship rights for the remainder of the 2015-16 season.
LaLiga enhances Samsung partnership
LaLiga, the organising body of the top two Spanish football leagues, has expanded its partnership with Korean electronics giant Samsung.
NRL’s Raiders and Sea Eagles secure deals
Australian NRL rugby league clubs the Canberra Raiders and Manly Warringah Sea Eagles have secured new commercial deals ahead of the 2016 season.