Technology giant Apple has been named a host committee sponsor of this year’s Super Bowl, the championship game of American football league the NFL.
Super Bowl 50 will take place at Levi’s Stadium (pictured) in Santa Clara, the home of NFL franchise the San Francisco 49ers, on February 7.
Under the agreement, Apple will be granted use of the Super Bowl 50 host committee mark in the state of California. As it is only a host committee sponsor and not an official sponsor of the Super Bowl itself, it will not be permitted to use the league’s official mark.
The host committee for this year’s Super Bowl has, according to the Yahoo Finance website, received no funding from local government or tourism authorities and has instead been reliant on money from sponsors.
The group of sponsors, which includes Apple and taxi service Uber, has raised $50m (€45.9m) for the committee. Apple’s partnership marks the first time in over a decade that the company has been involved in a Super Bowl.