Construction & Dev.

Hockey

Indian steel manufacturer Tata Steel has become an Official Partner of the 2018 Hockey Men’s World Cup, which is being hosted in the Indian city of Bhubaneswar.
Football

Bundesliga club Bayern Munich has turned up the heat in its sponsorship portfolio, after signing a new regional deal with German boiler manufacturer Viesseman.
Football

Serie A club Inter Milan has signed yet another Chinese market deal, this time with the Chinese subsidiary of US boiler company A.O. Smith

German Bundesliga football club FC Augsburg has named engineering company Bernd Siegmund as its new sleeve sponsor
Skiing

Energy systems manufacturer Viessmann has furthered its ties in winter sport by signing on as a main sponsor of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2019 and 2021.

Multi-sport

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.

Multi-sport

Japanese design and construction firm Nomura has been unveiled as the latest official supporter of the Tokyo 2020 summer Olympic and Paralympic Games.

Football

Scottish Premiership football club Dundee has agreed a deal for construction and development company Kilmac to take on naming rights to its Dens Park stadium.

Rugby Union

Japanese real estate developer Mitsubishi Estate has agreed a deal with Rugby Australia to take on naming rights to its men’s national team’s home Tests in 2018 and 2019.

Rugby Union

English Premiership rugby union club Leicester Tigers has signed a three-year extension to its partnership with construction materials company Breedon Group.

Cricket

Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.

Rugby Union

Construction services provider Buildcorp has rekindled its partnership with Rugby Australia by becoming the naming-rights sponsor of the body’s new Super W women’s competition.

Motorsport

Industrial engineering company Duo has agreed a sponsorship deal with Formula One motor-racing team Force India.

Cricket

Cement manufacturing company PPC has entered into a partnership with the Zimbabwe Cricket national governing body.

Rugby Union

New Zealand-based Super Rugby franchise the Chiefs has extended its major sponsorship agreement with construction company Generation Homes.

Cricket

Cement manufacturer Dura has agreed a shirt sponsorship deal with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.

Motorsport

Liquid and powder coatings manufacturer Axalta Coating Systems has agreed a new partnership with North American stock car-racing series Nascar.

Equestrian

MD Barnmaster, a designer of barns, stables and equestrian facilities, has been named as the official barn sponsor of the 2018 World Equestrian Games.